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Whatever your career path or the kind of business you’re creating, branding holds a special, if not crucial place, in establishing yourself. From getting to know yourself in terms of your “why” and business motivations, to articulating your brand message and mission statement, determining your brand identity is a necessary and challenging process we often skip altogether.
In her #LaunchLove Brand Identity Workbook, Amanda Spann of Spann & Company, co-founder of tiphub, an investment manager built around a community of entrepreneurs in Africa and the African Diaspora as well as the Founder/Co-founder of a few apps including Alchomy, TipOff and ChatArt, aims to help you do just that. Amanda is an expert at branding, being a former publicist herself who now specializes in marketing & ecosystem development for new and emerging brands. She’s been honored as one of Business Insider’s 30 Most Important Women In Tech Under 30, Walker’s Legacy 2016 Power50, Rolling Out’s 25 Women you should know, BET’s Blacks on the Brink of Greatness, as well as one of the 5 future leaders in technology by Black Enterprise Magazine.
As a career woman and an entrepreneur, I particularly enjoyed the simplicity and straight-forwardness of this excellent workbook. Through expertly framed questions, Amanda leads you to shape your own brand purpose, message and mission statement. I love that this workbook walked me through thinking about, and writing down all of the crucial elements necessary to discover and refine my own brand.
You can use this workbook whether you’re working in the corporate world, building your business, or doing both. While there are some elements that specifically apply to building your business (like identifying your tagline, or defining your target audience), most of the items discussed and developed in the workbook can be applied to any career or business path.
Overall, I think this is a powerful tool to brand your career and/or business, whatever field you may be into. I highly encourage you to get it and make the time to go through each and every one of the steps to implement your very own branding strategy.
Click HERE to get your copy of the #LaunchLove Brand Identity Workbook!
PS: Don’t forget to check out all the other #LaunchLove products by Amanda Spann as well! Click HERE for the #LaunchLove e-store.
To Your Success,
The Corporate Sis.
