How do you network when you can’t actually physically meet people? That’s the question so many of us grapple with in the new normal that the COVID-19 pandemic has placed us in. Instead of naturally meeting in person, we’re now forced to interact through a screen and adhere to the rules of virtual networking. However, it’s not because we’re facing drastically different circumstances, that we should forego networking, especially as working women and moms who have been excluded (and in some aspects still are) from many an exclusive professional network.
As a working mom, it was not until I was well into my career that I understood the importance of networking. The same reality has faced, and is still facing lost of working women like myself. Not being socialized to view networking as an important part of our careers, in addition to not being allowed into important networks and old boys’ club, has turned networking into working women’s most prevalent Achille’s heel. Yet, as relationship-oriented communicators, women are natural networkers, whether in person or virtually. However, when the already challenging waters of networking are further constricted by the need to be virtual most of the time, it has the potential to put women even more at a professional disadvantage.
This is where learning to adapt and network virtually becomes more of a necessity rather than an indulgence. While it may seem intimidating to create mutually beneficial connections through a screen, it is actually possible, and even practical, to do so. The flexibility and convenience offered by technology allow for more opportunities for networking events, while the plethora of technology available can make it easier to follow up on established connections. In addition to these technological advantages, here are 3 simple ways to succeed at networking virtually:
- Leverage the power of social media and technology
A great advantage to living in this current era is the sheer abundance of ways to communicate and connect. From social media to email, not to mention text messaging, countless networks are literally at our fingertips. Why not take advantage of all these opportunities?
Use social media platforms such as Linked In to identify individuals and communities you are interested in networking with, and learning more about them. Sharing articles, responding to and commenting on posts, or even sending direct messages are a few ways to informally network with these and set the foundation for healthy and mutually beneficial relationships. Online communities, such as professional groups in certain industries, can also greatly facilitate the creation of online relationships. Last but not least, joining online events through social medial platforms or other technological tools can also contribute to accomplishing your networking goals.
- Keep the human touch
Networking is not just about mechanically meeting people, and expanding your roster of connections. It’s first and foremost about establishing human relationships, that are mutually beneficial for both parties. This involves the understanding that a back-and-forth exchange has to occur between both parties involved, and that a natural relationship should come out of this.
This is where maintaining the human touch is crucial. Allowing for a natural flow, sharing personal stories and anecdotes, finding common interests and tastes, just like in any natural relationship, are all ways to build a natural connection. While doing this in a virtual environment can be more challenging, remaining as authentic and natural as possible is key.
- Follow up!
Following up is to networking what a spectacular signature is to a good email. A good follow-up can literally make or break a networking relationship, especially at the beginning. This is even more relevant when networking virtually. In the absence of physical cues and body language, creating a sense of continuity in the relationship by following up via email, text message or social media is invaluable.
All in all, networking virtually can present challenges and seem unfamiliar. However, it is also an opportunity to leverage the power of technology to keep building human connections at work.
What do you think of networking virtually? What other tips would you add to the list?
The Corporate Sis.
