Seyrue – sternoppy.com
Hello again…In our water cooler convo today, we’d like to shine the spotlight on an entrepreneurial initiative at the corner of fashion and technology that may well take your socks pants off!
Ever been on the lookout for work pants that actually fit and flatter your shape? As a 4″11 woman on the curvy side, looking for work pants that do not actually look frumpy, sag in the rear or the front, and do not have to be altered every single time, is literally a workout! Not only do I have to pay premium for pants, but I also have to pay for alterations (not to mention the time and energy spent!).
So whenI heard of Seyrue, a NY-based brand in the making, focused on creating stylish, comfortable, convenient and well-fitting trousers, I had to do a double take! Founders Crystal Ung and Kristin Paquette’s mission is ” To empower the modern woman to be and feel her best by providing a well-engineered wardrobe to pursue her wildest dreams. Our pants will be your armor to be fearless”. They are currently launching a Kickstarter to fund the company, and I’m personally excited about it! Additional perk of the Seyrue’s pants: they will be machine-washable (bye bye dry cleaning!), will have four-way stretch (hello shape!), and a customized inseam length (thank you!). What’s not to love about it!
Looking forward to feature some Seyrue fashion trousers on the blog….In the meantime, enjoy this quote from their website:
SHERYL SANDBERG THINKS WE SHOULD SIT AT THE TABLE. AT SEYRUE, WE THINK WOMEN SHOULD WEAR THE PANTS.
The Corporate Sister.
