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Ask A CPA: 3 tips to reset your small business after the pandemic

Ask A CPA: 3 tips to reset your small business after the pandemic

As a small business owner, you may have been hit particularly hard by the COVID-19 pandemic. You are certainly not alone. While countless businesses have literally sunk under the economic, societal and political effects of the pandemic, small business have suffered the most under the pressure. Most of these small businesses are also owned by minorities, including women and African-Americans, worsening the socio-economic impact of an already devastating crisis. Of these struggling minority businesses, a majority is women-owned and has registered a 13 point drop in overall health in July 2020, as compared to a five point drop for male-owned businesses, according to the U.S. Chamber of Commerce

As vaccines are getting distributed more widely and the next normal is slowly setting in, a reset is imposing itself for most companies. From the way they operate, to their employees’ schedules, not to mention their very revenue-generating activities, companies have been gearing up for significant changes. Despite being provided some assistance relief, these changes are still spelling doom for many. Yet for most, these are necessary changes carrying with them incredible lessons of resilience, adaptability and growth. 

At the end of the day, the main, and most resounding concern small business owners have, is around resetting their organizations for the best after the pandemic. The main question, however, is how.

How do you change and adapt at the same time? How do you create opportunity out of apparent scarcity? How do you manufacture the next normal in an uncertain landscape still ridden with crisis?

  • Get re-acquainted with your “why”  

Crisis are excellent opportunities to reconsider the “why” behind our motives, projects and organizations. As a small business owner, a crisis of such a magnitude as the pandemic we all faced, may have put everything you thought you knew back in question, especially when faced with the horrid prospect of life or death, of survival or destruction.

While there are many mechanical, financial and tactical concerns that may appear to rule the existence of a successful business, its main driver really is its “why”. All systems, processes and people ought to rally around a strong sense of identity of the business. This sense of identity may have been altered or reinforced by the recent crisis, or may have been even reinforced. Whatever the case is, re-evaluating your business’ why is indispensable to moving forward and resetting as a small business owner after the pandemic. 

  • How can you adapt your business to the current business  landscape

One thing that has been made even more constant by the recent pandemic is change. As individuals, we’ve changed the way we related to each other, the way we live, the way we parent, and definitely the way we work and do business. More than ever, our adaptability and resilience skills are needed to help us understand, manage and overcome the onslaught of change we’re now facing. Our organizations and businesses especially are grappling with these drastic changes in unprecedented ways. 

As a small business owner, what this may mean for you could be to reconsider the environment your business is currently in. Is your business adapted to the new online trends that have prevailed as a result of the pandemic’s physical distancing? Are you prepared to restructure the way you manage your employees? Is your organization open to upcoming economic changes? These are just a few of the questions that come to mind when considering where your business currently is, as opposed to where it is supposed to operate.

  • Check your systems

If the “why” and the adaptability of businesses are the heart of a business, its systems are its limbs. These systems and processes are the very mechanisms , from accounting to financial, that keep the business functioning to its optimal capacity. In times of crisis, these mechanisms can unfortunately doom an organization to utter failure. 

Are your accounting systems adapted to the nature and type of products or services you sell? Is the way you’re structuring your finances adequate for your type of business? If your business is currently changing, are your systems also being adapted to these changes?

Overall, as a small business owner, changes are more than ever needed to recover, and strive through the aftermath of this and any crisis. Resetting priorities, motives, skills and systems is then no longer a luxury, but an ever-present requirement. 

How are you re-setting your business as a small business owner?

The Corporate Sis.

3 ways to reset your work-life boundaries as a working mom

3 ways to reset your work-life boundaries as a working mom

There are moments as a working mom when overwhelm just takes over, and you realize the boundaries between work and life have been significantly blurred. While work-life balance is but an elusive ideal, unclear or blurred boundaries between your career and life can spell havoc over your entire existence. This is when resetting your work-life boundaries is absolutely necessary. 

For most working women, the COVID-19 pandemic has been a significant turning point in their careers and lives. I know it has definitely been for me…Plagued with the brunt of the pandemic’s weight in terms of household chores and work demands, overcome with the mental weight of a global human and economic crisis, mothers have had to (and still have to) pay a dear price. As a matter of fact, close to five million jobs were lost to American women back in December 2020out of sheer overwhelm and the need to care for their families and loved ones. Now more than ever, work-life boundaries are not only essential, they’re indispensable for working mothers. 

Yet, what does re-setting your boundaries, any boundaries at all for that matter, look like in a constantly evolving world with an uncertain future? What does it look like to draw a line in the sand when you’re a working mother juggling s many drawing sticks in the air? Which one do you put down? Which one do you pick up? Where do you draw the line? This is the incessant, heavy dilemma so many moms deal with, aggravated by the advent of a reformative pandemic and a shifting world. This is also where traditional, time-oriented, rigid boundaries, no longer work. Instead, the next normal we’re stepping into is requiring flexible, adaptive boundaries with the potential of shifting and expanding us, rather than constricting, limiting separating walls ridden with the anxiety and the frustration of motherly guilt:

  • Set a strong intention first. 

The process of setting boundaries is usually approached merely as a mechanical endeavor consisting of separating tasks, obligations and commitments. Often, this is done without much thought or appreciation for the genuine intention (or the lack thereof) behind it. As a result, similar to New Year’s resolutions, these boundaries end up only surviving for a limited time, quickly replaced by the status quo in one way or another. Setting a strong intention by questioning the “why” of your decision first can instead create a longer lasting impact, turning an otherwise mechanical process into a flexible and malleable concept filled with meaning and purpose. 

  • Define what your own work-life boundaries look like

So much has been said and written about the proverbial “work-life balance” that it has come to represent a blanket set of ideas around what work-life boundaries truly are. However, the reality is, every working mother’s work-life boundaries are unique. As each working mom has her own vision of living, parenting and working, this vision permeates the very meaning, extent and impact of her own boundaries. This is especially relevant in this post-pandemic era when many, if not most women are redefining what their lives and work mean, and what success, fulfillment and happiness look like to them on a daily basis. This is why subscribing to a general and falsely popular idea of work-life boundaries or balance can be detrimental. Instead, taking some time to reflect on what your ideal day, life and work look like, can prompt you to define the best, clearest and most practical boundaries for yourself and your environment. 

  • Create a flexible routine of your own

This is where action meets intention, and where the true challenge of setting boundaries lie. It’s in the implementation and enforcing of one’s boundaries that many obstacles and challenges come to the forefront, highlighting areas to work on and constant improvements to be made. Working mothers, more than anyone else, are keenly aware of the beautiful pressure of juggling life and work, career and parenting, reports and laundry. This is where not just creating a routine, but crafting an adaptive, flexible approach, can pay immense dividends over time. For some, it may mean a different allocation of time and space. For others, it may entail hard conversations, difficult decisions, and renewed commitments. For most, it’s a hodgepodge of personal, professional, spiritual, and psychological elements, presenting new, exhilarating discoveries about oneself and one’s environment, highlighting new challenges, and overall creating new opportunities to grow and evolve. 

All in all, being a working mother is a beautiful journey of becoming, growing, and juggling. It’s also one whose very beauty and integrity lie in the in-between creases of life, work and everything in between. The work then, the challenging yet uplifting work, is in constantly ironing these creases, setting and re-setting the boundaries that keep us thriving, growing and evolving in the fullness of all we are.

The Corporate Sis. 

Career trauma is real. Here’s how you can recover from it…

Career trauma is real. Here’s how you can recover from it…

Career trauma is real. If you’ve ever experienced it, you know firsthand the destructive impact it can have, not just on your work, but literally on all areas of your life. Many are the accounts of fellow working women and moms who have suffered horribly from the effects of career trauma, from acute stress and depression to complete career loss and change…

Career trauma can come in many forms and manifest in different ways. While most of us can experience positive growth and expansion from the work we do, many among us can also be confronted with the very opposite. Toxic environments, for instance, can cause real and damaging distress, through hurtful and negative behaviors such as bullying, betrayal, or cut-throat competition. Poor, ineffective and at times downright terrible managers, may also create or contribute to career trauma, reinforcing the concept that “people don’t leave companies, they actually leave managers”. Not to mention the brutal effects of company restructuring, downsizing, and reorganizations on employees. All these factors, and so many others, can make it hard for people to recover their sense of wholeness and professional confidence after dealing with career trauma. 

Career trauma is real

For so many of us, especially as working women and moms, our careers are not only part of our identity, but define who we are and what we stand for at the core. Having this part of our selves be taken away from us, or diminished in a significant way, can terribly alter our sense of self along with our perception of others. Additionally, considering that women tend to be more prone to post-traumatic stress disorder (PTSD) than men, the consequences of career trauma can be disproportionately more acute for the latter. As a matter of fact, much of the “she-cession” resulting in millions of women exiting the workforce during the COVID-19 pandemic, is hailed as a mental health crisis as well as an economic and societal one. 

Yet, despite the devastating effects of career trauma, there are ways to recover from it and go on to have a successful career. Here are a few of these:

  • Reframe your career narrative

Perspective is everything, and how we frame our experiences can turn them into lifelong obstacles or opportunities. The latter is best. Reframing your career narrative to see opportunities for growth, re-direction and expansion rather than loss and trauma can go a long way towards healing, but also towards making a new start. 

  • Let go of what you cannot control

Some circumstances, events and people are just outside of our control. This includes sabotaging co-workers, ineffective managers, or antiquated organizational structures, to cite just a few. Rather than focusing on the trauma these can create, it’s best to learn to release control and instead work on what we can control, including our attitudes, responses, and resulting choices. 

  • Seek the support you need

Career trauma is a direct, and painful attack on our mental health. As much as we may try and implement positive and proactive ways to recover from it, we may still need a certain level of support to overcome it altogether. This can come in the form of trustworthy friends and family members, or even more formal and professional assistance such as therapy. 

Yes, career trauma is real and can happen to the best of us. Yet, by reframing our career narrative, letting go of what we cannot control, and seeking the support we need, we can minimize its negative effects, and successfully recover from it.

Have you experienced career trauma? 

The Corporate Sis. 

Unhealed trauma may be killing your career. Why mental healing should be part of your career strategy

Unhealed trauma may be killing your career. Why mental healing should be part of your career strategy

A woman suffering from severe trauma from being psychologically abused in her childhood once told me about not being able to speak up at work to save her life. Another woman who’s had a difficult relationship with her mother revealed to me she could not trust any source of authority in the workplace. Yet another woman who grew up without her dad found herself lowballing every job offer, jumping from company to company looking for a sense of fulfillment and purpose.

None of us is immune from trauma. As a matter of fact, most, if not all of us, have experienced some form of trauma or another, stemming from as far back as childhood and reverberating in many parts of our lives. However, we seldom realize that one of the areas profoundly affected by is our careers. I remember working with a business coach a few years back. One of the most shocking questions she asked me back then as we working through some business challenges, was if I knew of any resentment or trauma I was holding on to. As I came to understand later on, the very negative mental health patterns and trauma we carry through our lives can prevent us from reaching our full potential, not just personally, but also professionally.

As a matter of fact, when it comes to trauma, women tend to be more affected than men. According to the National Center for Post-Traumatic Stress Disorder (PTSD), five in ten women suffer through a traumatic event. While both men and women experience the same PTSD symptoms, some symptoms are more commonly experienced by women, who also tend to report different traumas than men. This has certainly been intensified by the current COVID-19 pandemic, which has disproportionately affected women in general, and mothers in particular.

If you’ve been held back in your career, and do not quite understand why, there may be some unhealed trauma at the root of it. Childhood trauma especially can not only impact your physical condition in the form of heart attacks, obesity cancer or diabetes. It can also manifest in your life and career as lack of self-esteem, confidence and/or self-blame issues. 

This can be compounded even further by the sometimes negative impact our careers can have on our mental health, from the exhausting impact of gender discrimination, the disheartening effect of lack of gender equity, not to mention the stress of professional competition, heavy workflow and frequent loss of self through work. 

Furthermore, when trauma creates certain types of pathologies in individuals, it can also affect an entire workplace. For instance, research shows an existing association between Chief Executive Officer (CEO) and fraudulent behavior, leading to corporate scandals of disastrous proportions. Considering the impact of corporate scandals, as well as the interplay between leadership traits, corporate strategy and stakeholders’ interests, the impact of unhealed trauma at work cannot be understated. 

As all these issues can seriously hinder one’s career progress and success, it is crucial to seriously consider and address them as part of one’s career development. This can be done through a personal process of self-introspection, some serious soul-searching, or even therapy.  On a larger scale, it can also serve as a warning not to relegate mental health to the back burner when considering important career decisions on a personal and even organizational level. Instead, integrating mental health as an integral part of career development and corporate strategy should become a priority. 

Do you believe unhealed trauma may kill one’ s career? Have you had to deal with unhealed trauma in your career?



The Corporate Sis 

Work or mental health? The impossible choice facing working women and moms

Work or mental health? The impossible choice facing working women and moms

If you spend the majority of your time at work, it’s safe to say your career definitely has an impact on your life. Even if you’re working reduced hours or part-time, the quality of the hours spent working is bound to have an indelible effect on you. This is especially true if you’re a  working woman and/or mom, as you may already handle the mental and emotional toll from all the other areas of your life, including motherhood, marriage, and caregiving, just to cite a few…Considering more women tend to be more prone to depression and other mental health conditions, a career that exacerbates the latter could literally turn deadly…Does this mean women may have to choose between work and mental health?

Research shows 18% of employees aged 15 to 54 report symptoms of mental health troubles. However, due to the stigma attached to mental health issues, there may be a general reluctance by employees to admit to these or seek treatment. Furthermore, mental health disorders tend to be concealed in the workplace for fear of retaliation or judgment, when they’re not flat-out overlooked. Among these mental health disorders, depression is prevalent and affects more women than men, at a rate of eight women for each man affected. Other disorders such as anxiety, sexual trauma-related PTSD and bipolar disorder also tend to affect more women, or have different effects on them. Married women particularly appear to be more at risk for mental illnesses, mostly stemming from husbands’ negative reactions to their partners’ paid work and lacking participation in childcare. 

In the wake of the COVID-19 pandemic, which has literally created a mental health epidemic for most, women have suffered acute mental health challenges as a result of bearing the brunt of childcare, home and work responsibilities. Nearly three million women have exited the workforce as a result, compounding the already existing issues of pay inequity, lack of childcare and caregiving, and undervalued employment. Over half of school children’s mothers admit to having been dealt a “major” mental health blow, with only 16% of them even seeking mental health care. 

The reality is, unless you have found a career aligned with your purpose, schedule and values, or are striving to build one, your career may be undermining your mental health. Even if and when you are fortunate enough to work in a career you love, there may still be societal, relational and other ramifications of it, from the backlash effect suffered by women who dare to go against traditional gender norms, to the stigma often plaguing working women and moms. 

While some of the threats to your mental health may be directly related to your work and professional environment, many other factors, including your mental load, your childcare and caregiving responsibilities, your family and personal environment may also play an important role in literally destroying your mental health.

What then is the alternative for working women and moms? Is it to give up on the prospect of purposeful professional fulfillment and settle for less? Or is it to brave numerous and sometimes unforgiving career obstacles seeping into our personal lives at the high cost of our mental health and balance? I don’t believe there is an “either or” answer to these questions. What there is, is the reality of the purposeful battle for gender equity in and outside of the workplace, and that of the heated, century-long opposition against us. In the midst of it all, stands the flaming hope that the many women’s (and men’s) voices loudly and blazingly uncovering this brewing female mental health crisis will succeed at awakening the dormant public consciousness to the mental plight of working women and moms.

In the meantime, we shall keep sounding the alarm, loudly, unapologetically, relentlessly…



The Corporate Sis.