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Happy Good Friday!
It’s no secret that I love fashion. Nothing like a great outfit or a fantastic pair of shoes to bring a smile to my face, and I would even venture to say, pump up my productivity at work. You know how they say, “when you look good, you feel good”, well some of us would dare to add, “when you look good, you may even work better”!
As much as a good sense of fashion, especially when displayed by women in the workplace, has been associated with lack of professionalism or competence for that matter, it seems the professional fashion tide is now turning! Hence the explosion of fashion blogs aimed at professional women, and the resurgence of “wear-to”work” for fashion retailers. Not only is there now much of a demand, and a growing market, for professional fashion, but there is also an increased positive focus on the image and presentation of women in the workplace.
While in certain male-dominated fields, women still may have to tone down their femininity to fit in, there is now a growing sense that a good sense of fashion will not necessarily hurt a corporate sister’s career, but may actually very well help it.

1. The image you project is also that of the company: in fields like marketing, PR or real estate, image is everything! Displaying a tasteful sense of fashion also reflects on your company in a positive way.

2. A good sense of fashion helps you get taken more seriously. A recent survey demonstrated that well-dressed women, and women who wear tasteful make-up at work, tend to be taken more seriously than their less well-dressed counterparts. Good excuse to go shopping!

3. Well-dressed employees boost employee morale: from speaking to many a corporate sister out there, it appears that departments and companies with better-dressed employees tend to display higher morale. There seems to be a sense that these departments and companies are doing well, and thus are capable of offering more prospects to their employees.

So, if all of that good fashion sense isn’t steering you straight to the mall, I don’t know what will…

The Corporate Sister.

The Corporate Sister